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ABOUT THE ART 4 of 5

"My painting is based on the fact that the only thing there is, is what can be seen," claimed Stella, attacking the demand of American Abstract for transcendence in art, "it really is an object... the whole idea can be grasped at once without any complications... what you see is what you see."

Gerstein emphasizes his strong connection to Stella's "objecthood" and to his devotion to the fine line between painting and sculpture, but nothing can induce him to give a definition that estranges him from subject, content and poetic nuance. Gerstein is no formalist, certainly not in the strict sense of the word. He translated Stella's patterned repetition of shape and geometric structure into three layers of cut painting, with one echoing the other and completing the picture, as well as into replication of the figure and multiple images. The matching shadow, which forms when the cutouts hang against the wall, is also taken into account as part of Gerstein's poetic duplication and echoing effect.

Anyone who ever rode a cab down Dizengoff Street from North to South, swiftly flashing by the shop windows, could not help but notice Gerstein's showy cut-outs in the window of the Rosenfeld Gallery. The eye catches the colorful enticing figure at once, as though it were a large toy for grown-ups.

Toys, as Rolland Barthe suggested in an article from "Mythologies", (an anthology dealing with ideological criticism of mass culture and its language), are microcosms of the adult world: Diminished copies of human articles. According to Barthe, a child who receives toys that reduce the world for him identifies himself as the "owner of", as "user of": the toys that were prepared for him offer activity without adventure, without wonder, without joy. They are provided as "Ready Mades", without anything whatsoever for him to discover about the world's mechanism.

David Gerstein, who was born in Jerusalem in the forties, had no toys. "My parents were not aware enough to provide me with toys," he says, and admits that together with his twin brother, he had to devise them from anything that came to hand. To invent a world for himself. To cut himself people and cars out of cardboard and paint windows, wheels and doors onto them, exactly like the thin toys made out of tin, which years later were declared illegal. Naturally, the Gerstein twins, bubbling with relentless creativity, were quickly considered highly gifted wonder children.

As he approaches fifty, assuming that every adult continues to view children as being his other representative, Gerstein returns to the "low art" of which he was deprived in childhood, and seemingly compensates himself for his lack of toys. In his cut-outs - even though most of them are fashioned in three layers - something can still be found of the two-dimensionality of the cut and painted cars.

It should be emphasized that Gerstein's affinity to traditional Pop Art took place in the eighties, when shapes and images from popular culture around the world took on a monolithic, humorless, glassy and frozen character. Think of the transition from the soft, monumental sculpture of Claes Oldenburg - the "low" everyday objects, such as a piece of cake, an ice-cream cone, a clothespin or lipstick - to the cold, metallic and "soulless" objects of Jeff Koons. No other period of modern history has produced such a quantity of artists who were involved in so many aspects of mass culture.

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